While Google is arguably the leader in advancing self-driving cars for your everyday transportation needs, it looks like another big name is looking at autonomous vehicles for an entirely different purpose.
Retail giant Amazon has created its own firm focused on the potential of utilizing driverless technology to improve its service, according to insider sources of The Wall Street Journal.
Though Amazon is no stranger to making its own products, as seen with its tablets and set-top boxes, it appears the company’s interest in self-driving tech is more about logistics than commercial sales.
Rather than develop its own self-driving vehicle to sell, it look like Amazon’s autonomous driving research team — which was reportedly created over a year ago and consists of about a dozen members — may be researching how to use the tech to lower shipping costs.
Similar to the company’s initiative of using drones to deliver packages, Amazon may be researching …