The car industry is in a delirious moment of change. Industry experts say more changes will happened in the next five years than have happened in the last fifty. As self-driving technology and ride-hailing companies circle, change is not only part of the pursuit of profit, but a matter of survival. But knowing when and how to double down on investment into new strategy is a tricky game. Despite the growing numbers of car companies manufacturing electric vehicles, consumers are still not lining up to buy EVs and broad support of self-driving car technology faces regulatory hurdles. But what’s stayed consistent across the industry is the lucrative future in an emerging car market: selling cars in China.
Last week, at the New York International Auto Show, I chatted with Klaus Zellmer, Porsche President and CEO. When I asked him about his company’s plans for China he said, …
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